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Contribution à un congrès (conference paper)
Fair trade and consumer involvement: are we facing a new consumer rationality?
Fair trade and consumer involvement: are we facing a new consumer rationality?
Author(s)
Bezençon, Valéry
Chaire de marketing
Blili, Sam
Institut de management
Date issued
2006
Event name
6th Annual conference of the European Academy of Management (EURAM)
Location
Oslo
Publication type
conference paper
Identifiers
https://libra.unine.ch/handle/20.500.14713/21215