Users Interaction Economic Value: can the Comment on News be Monetized?
Author(s)
Date issued
April 21, 2012
From page
48
To page
50
Abstract
Nowadays newspapers readers are becoming users engaged in the news production cycle and often are an
important asset in keeping the news ''alive'' even many days after the first publication online. Media
scholars, journalists and editors recognize the importance of participatory journalism and interactive
services. However, not a lot of research has examined the economic value of user interaction, and the
extent to which it may represent not only a participatory form of democratic discourse but also foster
publishing companies’ interactive powered business axis. This study reports research on the economic
value of user interactions with comments on professionally crafted news.
important asset in keeping the news ''alive'' even many days after the first publication online. Media
scholars, journalists and editors recognize the importance of participatory journalism and interactive
services. However, not a lot of research has examined the economic value of user interaction, and the
extent to which it may represent not only a participatory form of democratic discourse but also foster
publishing companies’ interactive powered business axis. This study reports research on the economic
value of user interactions with comments on professionally crafted news.
Notes
, 2012
Event name
SGKM 2012
Location
Neuchatel
Publication type
conference paper