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  4. Using Two-Mode Network Analysis on Product Ownership to Improve Marketing Communication

Using Two-Mode Network Analysis on Product Ownership to Improve Marketing Communication

Author(s)
Stanoevska-Slabeva, Katarina  
Chaire en journalisme et communication  
Vana, Alin
Date issued
2008
Event name
Proceedings of the 4th Conference on Application of Social Network Analysis
Publication type
conference paper
Identifiers
https://libra.unine.ch/handle/20.500.14713/20969
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