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When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products

ValÚry Bezenšon, Florent Girardin & Renaud Lunardo

Abstract
   
Keywords
   
Citation Bezenšon, V., Girardin, F., & Lunardo, R. (2020). When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products. Psychology & Marketing, -, 1-15.
   
Type Journal article (English)
Date of appearance 1-9-2020
Journal Psychology & Marketing
Volume -
Pages 1-15
URL https://onlinelibrary.wiley.com/doi/10.1002/mar.21403