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Symbolic sustainable attributes improve attitude toward low-quality products: A warm-glow feelings account

Valéry Bezençon, Florent Girardin & Renaud Lunardo

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Citation Bezençon, V., Girardin, F., & Lunardo, R. (2018, 11 October). Symbolic sustainable attributes improve attitude toward low-quality products: A warm-glow feelings account. Paper presented at ACR North American Conference (Advances in Consumer Research, Volume 46), Dallas, USA.
   
Type Actes de congrès (Anglais)
Nom de la conférence ACR North American Conference (Advances in Consumer Research, Volume 46) (Dallas, USA)
Date de la conférence 11-10-2018