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Pity in Charity Advertisements: The Effects of Sympathy, Control Attributions and Identification with the Victim

Renaud Lunardo & ValÚry Bezenšon

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Citation Lunardo, R., & Bezenšon, V. (2015, 12 May). Pity in Charity Advertisements: The Effects of Sympathy, Control Attributions and Identification with the Victim. Paper presented at Academy of Marketing Science Annual Conference, Denver, USA.
   
Type Conference paper (English)
Name of conference Academy of Marketing Science Annual Conference (Denver, USA)
Date of conference 12-5-2015