Pity in Charity Advertisements: The Effects of Sympathy, Control Attributions and Identification with the Victim (Actes de congr�s) | Renaud Lunardo, Val�ry Bezen�on - 2015 (Academy of Marketing Science Annual Conference)

Pity in Charity Advertisements: The Effects of Sympathy, Control Attributions and Identification with the Victim

Renaud Lunardo & Val�ry Bezen�on

R�sum�

Mots-cl�s

Citation	Lunardo, R., & Bezen�on, V. (2015, 12 May). Pity in Charity Advertisements: The Effects of Sympathy, Control Attributions and Identification with the Victim. Paper presented at Academy of Marketing Science Annual Conference, Denver, USA.

Type	Actes de congr�s (Anglais)
Nom de la conf�rence	Academy of Marketing Science Annual Conference (Denver, USA)
Date de la conf�rence	12-5-2015

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