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Pity in Charity Advertisements: The Effects of Sympathy, Control Attributions and Identification with the Victim

Renaud Lunardo & Valéry Bezençon

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Citation Lunardo, R., & Bezençon, V. (2015, 12 May). Pity in Charity Advertisements: The Effects of Sympathy, Control Attributions and Identification with the Victim. Paper presented at Academy of Marketing Science Annual Conference, Denver, USA.
   
Type Actes de congrès (Anglais)
Nom de la conférence Academy of Marketing Science Annual Conference (Denver, USA)
Date de la conférence 12-5-2015