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Developing a portfolio of sustainable labels: consumer perceived ethicality and patronage benefits for retailers

ValÚry Bezenšon & R. Etemad-Sajadi

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Citation Bezenšon, V., & Etemad-Sajadi, R. (2014, 3 June). Developing a portfolio of sustainable labels: consumer perceived ethicality and patronage benefits for retailers. Paper presented at European Marketing Academy Conference, Valencia.
   
Type Conference paper (English)
Name of conference European Marketing Academy Conference (Valencia)
Date of conference 3-6-2014