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Success factors of social marketing programmes: a comparative analysis of approaches to prevent drunk-driving (poster)

Valéry Bezençon & M. Omeira

Résumé
   
Mots-clés
   
Citation Bezençon, V., & Omeira, M. (2013). Success factors of social marketing programmes: a comparative analysis of approaches to prevent drunk-driving (poster). Presented at World Social Marketing Conference, Toronto, Canada.
   
Type Présentation (Anglais)
Date 1-4-2013
Evénement World Social Marketing Conference (Toronto, Canada)