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Fair Trade and Consumer Involvement: Are we facing a new Consumer Rationality?
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Citation Bezenšon, V., & Blili, S. (2006, 1 May). Fair Trade and Consumer Involvement: Are we facing a new Consumer Rationality?. Paper presented at Proceedings of the 6th Annual conference of the European Academy of Management (EURAM), Oslo, Norway.
   
Type Conference paper (English)
Name of conference Proceedings of the 6th Annual conference of the European Academy of Management (EURAM) (Oslo, Norway)
Date of conference 1-5-2006