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Fair Trade and Consumer Involvement: Are we facing a new Consumer Rationality?
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Citation Bezençon, V., & Blili, S. (2006, 1 May). Fair Trade and Consumer Involvement: Are we facing a new Consumer Rationality?. Paper presented at Proceedings of the 6th Annual conference of the European Academy of Management (EURAM), Oslo, Norway.
   
Type Actes de congrès (Anglais)
Nom de la conférence Proceedings of the 6th Annual conference of the European Academy of Management (EURAM) (Oslo, Norway)
Date de la conférence 1-5-2006