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Consumer Perceived Ethicality of Products, Categories, Brands and Countries: A Networked Perspective
Résumé
   
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Citation Bezençon, V. (2013, 2 May). Consumer Perceived Ethicality of Products, Categories, Brands and Countries: A Networked Perspective. Paper presented at Academy of Marketing Science Annual Conference Proceedings, Monterey, USA.
   
Type Actes de congrès (Anglais)
Nom de la conférence Academy of Marketing Science Annual Conference Proceedings (Monterey, USA)
Date de la conférence 2-5-2013