Consumer Perceived Ethicality of Products, Categories, Brands and Countries: A Networked Perspective
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Citation | Bezençon, V. (2013, 2 May). Consumer Perceived Ethicality of Products, Categories, Brands and Countries: A Networked Perspective. Paper presented at Academy of Marketing Science Annual Conference Proceedings, Monterey, USA. |
Type | Actes de congrès (Anglais) |
Nom de la conférence | Academy of Marketing Science Annual Conference Proceedings (Monterey, USA) |
Date de la conférence | 2-5-2013 |