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The Multiple Facets of Consumer Perceived Ethicality
Résumé
   
Mots-clés
   
Citation Bezençon, V. (2013, 1 June). The Multiple Facets of Consumer Perceived Ethicality. Paper presented at European Marketing Academy 42nd Annual Conference Proceedings, Istanbul, Turkey.
   
Type Actes de congrès (Anglais)
Nom de la conférence European Marketing Academy 42nd Annual Conference Proceedings (Istanbul, Turkey)
Date de la conférence 1-6-2013