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Segmenting the Market through the Determinants of Involvement: The Case of Fair Trade
Résumé
   
Mots-clés
   
Citation Bezençon, V., & Blili, S. (2011). Segmenting the Market through the Determinants of Involvement: The Case of Fair Trade. Psychology and Marketing, vol. 28(Issue 7), 682-708.
   
Type Article de périodique (Anglais)
Date de publication 1-1-2011
Nom du périodique Psychology and Marketing
Volume vol. 28
Numéro Issue 7
Pages 682-708