Segmenting the Market through the Determinants of Involvement: The Case of Fair Trade
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| Citation | Bezençon, V., & Blili, S. (2011). Segmenting the Market through the Determinants of Involvement: The Case of Fair Trade. Psychology and Marketing, vol. 28(Issue 7), 682-708. |
| Type | Article de périodique (Anglais) |
| Date de publication | 1-1-2011 |
| Nom du périodique | Psychology and Marketing |
| Volume | vol. 28 |
| Numéro | Issue 7 |
| Pages | 682-708 |