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Between Genius and Opportunism: Nike mainstanding in the sneaker business

Oussama Darouichi & Philippe Lamb

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Citation Darouichi, O., & Lamb, P. (2017, 19 October). Between Genius and Opportunism: Nike mainstanding in the sneaker business. Paper presented at North American Case Research Association (NACRA) Annual Meeting, Chicago.
   
Type Conference paper (English)
Name of conference North American Case Research Association (NACRA) Annual Meeting (Chicago)
Date of conference 19-10-2017