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Between Genius and Opportunism: Nike mainstanding in the sneaker business

Oussama Darouichi & Philippe Lamb

Résumé
   
Mots-clés
   
Citation Darouichi, O., & Lamb, P. (2017, 19 October). Between Genius and Opportunism: Nike mainstanding in the sneaker business. Paper presented at North American Case Research Association (NACRA) Annual Meeting, Chicago.
   
Type Actes de congrès (Anglais)
Nom de la conférence North American Case Research Association (NACRA) Annual Meeting (Chicago)
Date de la conférence 19-10-2017