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Functional Digital Nudges: Identifying Optimal Timing for Effective Behavior Change
Résumé Digital nudges hold enormous potential to change behavior. Despite the appeal to consider timing as a critical factor responsible for the success of digital nudges, a comprehensive organizing framework to guide the design of digital nudges considering nudge moment is yet to be provided. In this paper, we advance the theoretical model to design digital nudges by incorporating three key components: (1) Identifying the optimal digital nudge moment (2) Inferring this optimal moment and (3) Delivering the digital nudge at that moment. We further discuss the existing work and open research avenues.
   
Mots-clés Timing; Digital Nudge; Behavioral change interventions; Nudge moment
   
Citation Purohit, A. K., & Holzer, A. (2019, 4 May). Functional Digital Nudges: Identifying Optimal Timing for Effective Behavior Change. Paper presented at Proceedings of the extended abstracts of ACM conference on Human factors in computing systems - CHI EA 19 (2019), Glasgow, Scotland, UK.
   
Type Actes de congrès (Anglais)
Nom de la conférence Proceedings of the extended abstracts of ACM conference on Human factors in computing systems - CHI EA 19 (2019) (Glasgow, Scotland, UK)
Date de la conférence 4-5-2019
URL https://doi.org/10.1145/3290607.3312876