Staging experience, valuing authenticity: Towards a market perspective on territorial development
| Résumé |
Drawing on particular socio-economic theories, this paper discusses
the implications for regional studies of the experience economy
approach through the broader question of market valuation.
Different forms of market construction are identified and compared
with regard to distinct models of regional development. It is
observed that most of established territorial innovation models
give prominence to a technical form of market valuation driven by
technological change, by localized innovative production and by the
mobility of goods and services. Conversely, experiential valuation
primarily points to alternative models of development focusing on
the local capacity to set attractive and engaging stages and to
exploit consumer mobility. While the former models have mainly been
applied to export-based manufacturing, the latter have essentially
been applied to leisure, entertainment and tourism activities. The
second part of the paper discusses the limits of technical as well
as experiential market valuation in the case of the Swiss
watchmaking industry. In such a case, experience in consumption and
technology in production appears as strategic economic resources but
what is primarily valued is authentic watchmaking. Authenticity is
regarded as a third possible form of market valuation revealing
specific socio-economic and territorial dynamics. The paper finally
argues that market valuation should be considered as a key issue for
future understandings of economic and territorial development. |
| Mots-clés |
Experience economy, authenticity, market valuation, quality conventions, territorial innovation models |
| Citation | Jeannerat Hugues, Staging experience, valuing authenticity: Towards a market perspective on territorial development, European Urban and Regional Studies, vol. 20, no 4, 2013, p. 370-384. |
| Type | Article de périodique (Anglais) |
| Date de publication | 10-2013 |
| Nom du périodique | European Urban and Regional Studies |
| Volume | 20 |
| Numéro | 4 |
| Pages | 370-384 |
| URL | http://doc.rero.ch/record/210384/files/Jeannerat_Hugues_-... |