When Technology Backfires and when it Succeeds: Positive and Negative Effects of Eco-efficient Automation on Consumers’ Choices
Michael Puntiroli, Valéry Bezençon, Giovanni Pino & Linda Lemarie
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Citation | Puntiroli, M., Bezençon, V., Pino, G., & Lemarie, L. (2019, 17 October). When Technology Backfires and when it Succeeds: Positive and Negative Effects of Eco-efficient Automation on Consumers’ Choices. Paper presented at ACR North American Conference (Advances in Consumer Research, Volume 47), Atlanta, USA. |
Type | Actes de congrès (Anglais) |
Nom de la conférence | ACR North American Conference (Advances in Consumer Research, Volume 47) (Atlanta, USA) |
Date de la conférence | 17-10-2019 |