Should we hope about climate change? The power of hope for engaging in pro-environmental behaviors (Actes de congr�s) | Maria Lagomarsino, Linda Lemarie - 2017 (Academy of Marketing Science 20th World Marketing Congress.)

Should we hope about climate change? The power of hope for engaging in pro-environmental behaviors

Maria Lagomarsino & Linda Lemarie

R�sum�

Mots-cl�s

Citation	Lagomarsino, M., & Lemarie, L. (2017, 27 June). Should we hope about climate change? The power of hope for engaging in pro-environmental behaviors. Paper presented at Academy of Marketing Science 20th World Marketing Congress., Christchurch, New Zealand.

Type	Actes de congr�s (Anglais)
Nom de la conf�rence	Academy of Marketing Science 20th World Marketing Congress. (Christchurch, New Zealand)
Date de la conf�rence	27-6-2017

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