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Should we hope about climate change? The power of hope for engaging in pro-environmental behaviors
Résumé
   
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Citation Lagomarsino, M., & Lemarie, L. (2017, 27 June). Should we hope about climate change? The power of hope for engaging in pro-environmental behaviors. Paper presented at Academy of Marketing Science 20th World Marketing Congress., Christchurch, New Zealand.
   
Type Actes de congrès (Anglais)
Nom de la conférence Academy of Marketing Science 20th World Marketing Congress. (Christchurch, New Zealand)
Date de la conférence 27-6-2017