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The Best Defense can be a Good Offense, Inoculation Theory: A Framework to Promote Responsible Gambling among Youth

Linda Lemarie & Jean-Charles Chebat

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Mots-clés
   
Citation Lemarie, L., & Chebat, J. C. (2011). The Best Defense can be a Good Offense, Inoculation Theory: A Framework to Promote Responsible Gambling among Youth. Presented at AMS World Marketing Congress, Reims, France.
   
Type Présentation (Anglais)
Date 22-7-2011
Evénement AMS World Marketing Congress (Reims, France)