Fashion Orientation, Shopping Mall Environment and Patronage Intentions: A Study of Female Fashion Shoppers
Richard Michon, Jean-Charles Chebat, Yu Hong & Linda Lemarie
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| Citation | Michon, R., Chebat, J. C., Hong, Y., & Lemarie, L. (2012). Fashion Orientation, Shopping Mall Environment and Patronage Intentions: A Study of Female Fashion Shoppers. Presented at Global Marketing Conference, Seoul, Republic of South Korea.. |
| Type | Présentation (Anglais) |
| Date | 20-7-2012 |
| Evénement | Global Marketing Conference (Seoul, Republic of South Korea.) |