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Fashion Orientation, Shopping Mall Environment and Patronage Intentions: A Study of Female Fashion Shoppers

Richard Michon, Jean-Charles Chebat, Yu Hong & Linda Lemarie

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Citation Michon, R., Chebat, J. C., Hong, Y., & Lemarie, L. (2012). Fashion Orientation, Shopping Mall Environment and Patronage Intentions: A Study of Female Fashion Shoppers. Presented at Global Marketing Conference, Seoul, Republic of South Korea..
   
Type Présentation (Anglais)
Date 20-7-2012
Evénement Global Marketing Conference (Seoul, Republic of South Korea.)