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Fashion orientation, shopping mall environment, and patronage intentions: A study of female fashion shoppers

Richard Michon, Jean-Charles Chebat, Hong Yu & Linda Lemarie

Résumé The purpose of this paper is to explore female fashion shoppers’ perception and response to the mall environment. Specific objectives include a conceptual model of female fashion shoppers’ experience in a mall environment incorporating fashion orientation, store personality, shopping mall perception, shopping value, and patronage intentions.
   
Mots-clés Fashion retailing, Consumer perception, Hedonism, Shopping, Shopping mall, Utilitarianism
   
Citation Michon, R., Chebat, J. C., Yu, H., & Lemarie, L. (2015). Fashion orientation, shopping mall environment, and patronage intentions: A study of female fashion shoppers. Journal of Fashion Marketing and Management, 19(1), 3-21.
   
Type Article de périodique (Anglais)
Date de publication 2015
Nom du périodique Journal of Fashion Marketing and Management
Volume 19
Numéro 1
Pages 3-21
URL http://www.emeraldinsight.com/doi/full/10.1108/JFMM-09-20...