Login
Native Advertising, or How to Stretch Editorial to Sponsored Content Within a Transmedia Branding Era
Résumé
   
Mots-clés
   
Citation Matteo, S., & Dal Zotto, C. (2015). Native Advertising, or How to Stretch Editorial to Sponsored Content Within a Transmedia Branding Era. In Handbook of Media Branding. (pp. 169-185). Cham: Springer International Publishing.
   
Type Chapitre de livre (Anglais)
Année 2015
Titre du livre Handbook of Media Branding
Editeur commercial Springer International Publishing (Cham)
Pages 169-185
Titre de la collection Media Management