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Audience Targeting and the Symbolic Value of Media Products

Cinzia Dal Zotto & Davide Ravasi

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Citation Dal Zotto, C., & Ravasi, D. (2006). Audience Targeting and the Symbolic Value of Media Products. Paper presented at MMTC International Workshop on Consuming Audiences, Copenhagen.
   
Type Conference paper (English)
Name of conference MMTC International Workshop on Consuming Audiences (Copenhagen)
Date of conference 2006