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Audience Targeting and the Symbolic Value of Media Products

Cinzia Dal Zotto & Davide Ravasi

Résumé
   
Mots-clés
   
Citation Dal Zotto, C., & Ravasi, D. (2006). Audience Targeting and the Symbolic Value of Media Products. Paper presented at MMTC International Workshop on Consuming Audiences, Copenhagen.
   
Type Actes de congrès (Anglais)
Nom de la conférence MMTC International Workshop on Consuming Audiences (Copenhagen)
Date de la conférence 2006