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Corporate Branding of Public Television through Social Media: The case of RTS
Résumé
   
Mots-clés
   
Citation Dal Zotto, C., Matteo, S., & Spolaor, G. (2011). Corporate Branding of Public Television through Social Media: The case of RTS. Paper presented at International Conference for Media Brand Management, Vienna.
   
Type Actes de congrès (Anglais)
Nom de la conférence International Conference for Media Brand Management (Vienna)
Date de la conférence 2011