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Brand Alliances between Firms and Employees in the Media Industry: The case of Co-Branding
Résumé
   
Mots-clés
   
Citation Dal Zotto, C., & Matteo, S. (2012). Brand Alliances between Firms and Employees in the Media Industry: The case of Co-Branding. Paper presented at European Media Management Education Association Annual Conference, Budapest.
   
Type Actes de congrès (Anglais)
Nom de la conférence European Media Management Education Association Annual Conference (Budapest)
Date de la conférence 2012